Ruth Real

(Marketing Manager)

Ruth Real, originally from Guaymas, Sonora, Ruth Real has built her career around an unconventional combination: a structured and strategic mindset paired with a deep sensitivity to creativity and visual expression.

From a young age, she found in artistic development a space to explore her imagination and learn independently. Over time, this curiosity became a particular way of seeing the world, paying attention to detail, understanding aesthetics, experimenting with different forms of expression, and finding new ways to communicate an idea.

Her professional background in Tourism Business Administration provided her with the organizational, management, and structural skills that now complement her creative side. Through a variety of professional experiences, she developed a practical understanding of advertising and marketing, learning to identify the specific needs of each business and build communication strategies around its essence, audience, and objectives.

This combination of creativity and structure has become one of her greatest strengths. Ruth approaches every project as an opportunity to experiment, create, and bring her own perspective to the table.

Her visual sensitivity and attention to detail led her to specialize in audiovisual content creation, developing technical skills and an aesthetic vision focused on producing work that is professional, cohesive, and capable of communicating beyond the image itself.

Today, Ruth focuses her work on real estate marketing, combining strategy, creative direction, and audiovisual production to help brands and properties communicate their true value.

She is the founder of CLIC, a brand specializing in advertising and audiovisual content for the real estate industry, where she continues to explore new ways of connecting creativity, strategy, and communication to elevate the presence of brands throughout the region.